“Localization is the adaptation of a product or service to meet the needs of a particular language, culture or desired population’s “”look-and-feel.”” A successfully localized service or product is one that appears to have been developed within the local culture.
Why it is important? because 75% of the population will choose the product offered in their native language.
Localization does not focus only on a direct translation. it pays attention to areas of concern like, spelling, vocabulary, currency units, expressions, idioms, cultural references, measurements units and date formats.
Localization goes further by focusing on cultural differences, and it helps in meeting in handling cultural differences and sensitivities, which has special importance in fields like entertainment contents and ad campaigns.
The difference between British English and American English is perfect scenario where you do not need translation, but need to tackle the differences between British and American English, for example, Center is the correct spelling in American English, while in British English, centre is correct. Differences between the two include pronunciation, grammar, vocabulary (lexis), spelling, punctuation, idioms, and formatting of dates and numbers.
The Americans and the British also have some words that differ from each other. The table below lists some of the everyday objects that have different names, depending on what form of English you are using. For example, British uses shop, while Americans use store.
As you can see, localization services are crucial for brands that want to expand into international markets.
Fortunately, TransConfidence offers a wide array of services and tools that help localize your content and brand messaging to engage with customers, no matter their background or language.
When it comes to localized content, you need to get it right the first time! Don’t simply run your text through a translation program and hope for the best.
TransConfidence can help your business thrive in more countries, allowing you to expand faster and more efficiently than you ever thought possible.”